Explore our top-tier, precision-engineered LED luminaires designed to enhance visual appeal, color accuracy, and product presentation.
How high-performance display lighting drives conversion rates, brand value, and visual engagement across global markets.
In the modern retail and exhibition sectors, visual merchandising is no longer just about product placement; it is a sophisticated science of light and perception. Global commercial spaces—ranging from high-end luxury boutiques in Paris and New York to state-of-the-art museums in Tokyo and London—rely heavily on specialized LED display case lights to create immersive, high-impact environments. The strategic implementation of showcase lighting has been proven to directly correlate with increased customer dwell times, enhanced brand perception, and a significant boost in sales conversion rates.
Today's industrial standards demand lighting solutions that go beyond simple illumination. Modern display cases require luminaires that offer exceptional color rendering (CRI > 95, R9 > 90), precise beam control to eliminate glare, and advanced thermal management to protect delicate merchandise such as jewelry, watches, cosmetics, and historical artifacts. As global energy regulations tighten and sustainability becomes a core corporate mandate, commercial operators are rapidly transitioning to low-voltage, high-efficacy LED systems that minimize carbon footprints without compromising on visual brilliance.
A premier OEM/ODM manufacturer delivering innovative commercial and residential lighting solutions worldwide since 2014.
Established in 2014, Guangzhou VELORIQ Light Co., Ltd. has grown into a highly reliable, world-class OEM and ODM lighting factory. Strategically located in Guangzhou, China, our modern manufacturing facility spans over 8,000 square meters and is equipped with advanced production lines, high-precision testing laboratories, and automated assembly systems. We employ more than 120 skilled workers, experienced R&D technicians, and dedicated quality control management staff to ensure every product meets the highest international standards.
VELORIQ is committed to providing energy-efficient, durable, and aesthetically superior indoor lighting systems. Our extensive product portfolio includes LED ceiling lights, LED panel lights, LED downlights, LED track lights, LED pendant lights, LED wall lights, LED strip lights, and linear lighting systems. By integrating cutting-edge technologies like smart wireless controls, tunable white spectrums, and advanced optical designs, we empower global importers, wholesalers, contractors, and lighting brands with highly competitive, customized solutions.
Tailored optical designs, structural modifications, and bespoke finishes to match unique architectural and display specifications perfectly.
Seamless compatibility with DALI-2, Casambi, Zigbee, and 0-10V dimming protocols for dynamic, automated lighting control.
Every batch undergoes comprehensive thermal, photometric, and aging tests in our state-of-the-art laboratory before global dispatch.
Pioneering the next generation of display lighting through optical innovation, spectral purity, and intelligent controls.
The display lighting industry is undergoing a rapid technological evolution, driven by the demand for smaller form factors, higher efficiency, and superior light quality. VELORIQ's R&D roadmap focuses on three core pillars: Miniaturization, Spectral Optimization, and Intelligent Connectivity.
By leveraging advanced Chip-on-Board (COB) and Micro-LED technologies, we are developing ultra-slim, low-profile linear fixtures and miniature spotlights that integrate seamlessly into cabinet structures, remaining virtually invisible to the observer. In terms of spectral quality, our focus is on achieving a true-to-life color rendering index (CRI) of Ra > 98, with special emphasis on the R9 (red) and R12 (blue) values, which are critical for displaying fine jewelry, luxury leather goods, and fresh cosmetics. Furthermore, our future product lines will feature standard integration with smart mesh networks, allowing retailers to dynamically adjust color temperatures (from warm 2700K to crisp 6500K) and light intensity based on the time of day or specific promotional campaigns.
Engineered lighting solutions tailored to meet the distinct functional and aesthetic demands of diverse commercial spaces.
Utilizes ultra-high lux, narrow-beam spotlights (4000K-6000K) to maximize the sparkle of diamonds and the metallic luster of luxury timepieces, creating an atmosphere of opulence.
Requires absolute UV-free and IR-free illumination to protect sensitive historical artifacts and oil paintings. Features high CRI (Ra > 97) and precise framing projectors to highlight details without degradation.
Employs flexible magnetic track systems and linear cabinet lights that allow visual merchandisers to easily reposition and adjust fixtures as seasonal collections change.
Leveraging Guangzhou's industrial cluster to deliver rapid prototyping, cost efficiency, and unmatched reliability.
Operating from Guangzhou, the heart of China's advanced electronics and lighting manufacturing hub, VELORIQ benefits from an unparalleled industrial ecosystem. This strategic location allows us to source premium raw materials, high-grade aluminum extrusions, and state-of-the-art LED chips (such as Osram, Cree, and Citizen) with minimal lead times. Our integrated supply chain enables us to transition from initial CAD concepts to physical, functional prototypes in as little as 7 to 10 days.
Our manufacturing workflow is optimized for both high-volume production and highly customized, small-batch orders. By maintaining strategic buffer stocks of critical components and employing lean manufacturing methodologies, we protect our global partners from market volatility and supply chain disruptions. This structural efficiency translates directly into highly competitive pricing, shorter delivery cycles, and consistent, uncompromising product quality for our international clientele.
Inside VELORIQ's production lines, testing labs, and assembly workshops in Guangzhou, China.
Ensuring seamless integration, regulatory compliance, and reliable after-sales service across all international markets.
Navigating the complex regulatory landscape of international trade is a critical component of VELORIQ's export services. All our display case and commercial lighting products are engineered and certified to comply with major global standards, including CE, RoHS, UL, FCC, and SAA. This ensures hassle-free customs clearance, straightforward local electrical inspections, and absolute safety for end-users.
To support our global network of distributors and contractors, we offer comprehensive technical documentation, including IES files for Dialux lighting simulations, detailed installation manuals, and wiring diagrams. Our dedicated engineering support team is available to assist with project planning, driver load calculations, and control system troubleshooting, ensuring that your installation is executed flawlessly from start to finish.
Expert answers to the most common technical inquiries regarding display case and commercial cabinet lighting.
Complete your lighting design with our high-performance panels, linear lights, and smart decorative systems.
VELORIQ Lighting